Rounds

By the time a student is studying for Step 1, they already own the flashcard deck, the question bank, and the review book. What none of those teach is the thing the exam is actually testing: taking an incomplete picture and reasoning toward the diagnosis.

Rounds is a different format — clues arrive one at a time, and you decide when you know enough to commit. That's a genuinely new mechanic, which makes it a hard thing to sell. A new format has to be understood in about five seconds by someone who has already spent money on three other resources and assumes this is a fourth.

So the site had one job: make the format obvious, and make it look like something a serious student would be seen using.

The headline doesn't describe the product. Nail the Diagnosis. Every Single Time. is the outcome a student wants, said in their language. The explanation comes one line later, and it names the format plainly rather than dressing it up: the progressive reveal game that trains your clinical reasoning.

Credibility gets borrowed from things students already trust. First Aid alignment, a real case count, and the App Store badge do more work than any claim the site could make about itself — so they sit above the fold, in that order.

And rather than describing the loop, the page shows it: the hero image is a live case mid-reveal, five clues deep, with a streak counter and points visible at the edges. You understand the game before you read a word about it.