MD+
A 5,000-member community of physician-innovators had outgrown their website. We rebuilt everything — identity, infrastructure, and positioning — in two weeks.
Community size
5,000+
Delivery
2 weeks
Partners secured
Anthropic, Google, Abridge, a16z
The Problem
The website was the only thing holding them back.
MD+ started as a student-led community and became something rare: the only place where physicians, med students, and residents who are also interested in technology, consulting, VC, policy, AI, and data could actually find each other. Because it was the only community of its kind, it grew fast — past 5,000 members.
During that growth, leadership was focused on exactly what they should have been focused on: building the community, managing the organization, and responding to demand. The website was an afterthought — an early Squarespace site built quickly and scrappily in the beginning, just functional enough to host a Google form and a Slack link.
That was fine when they were a scrappy student org. It wasn't fine when they were a 5,000-member organization trying to secure institutional partnerships. The website wasn't just outdated. It was actively costing them credibility.
The Approach
The hardest part isn't designing the website. It's figuring out what the website is actually saying.
Ali started with a brand kit — colors, logo variations, font choices — to establish MD+'s visual identity from the ground up. But that was the easy part.
Brask Studio has learned, through doing this work, that unlocking real growth for a client requires something harder than design execution. It requires deeply understanding what their organization actually is, exactly what they do, who they do it for, and why that person should care. That synthesis has to come before any pixel is placed.
The inspiration here was closer to Rick Rubin than to a design framework — not about adding, but about reducing. Stripping an organization back to its essential elements until what remains is true.
For MD+, that reduction produced three things.
The Framework
This became the navigation bar. Once the structure was right, everything else followed.
Train
Equip members with new skills at the intersection of medicine and technology — workshops, courses, and hands-on programming.
Build Community
Social events, cohorts, and a living network that makes members feel they belong to something larger than themselves.
Legitimize
Formal institutional programs — the Catalyst program and Datathon — that give members real credentials and real weight.
Before & After
Before — Squarespace site built at founding
After — rebuilt in two weeks by Brask Studio
What Was Built
Every part of their business, centralized in one place.
Within two weeks, the site was fully live — not just visually redesigned, but completely rebuilt with real infrastructure behind it.
- Brand kit: colors, typography, logo system
- Complete website redesign from scratch
- Login system and member authentication
- Content management system for blog publishing
- Spotify podcast integration
- Newsletter integration
- Centralized public-facing presence
- Admin infrastructure for back-end management
The Result
Shortly after launch, the partnerships followed.
The new website gave MD+ the institutional credibility their community had always deserved. With a platform that reflected the scale and seriousness of the organization, they were able to secure partnerships with some of the most significant companies in the world — quickly, and with more still coming.
Next
Your website should match what you've actually built.